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Niki Lauda

Andreas Nikolaus "Niki" Lauda (born February 22, 1949 in Vienna) is an Austrian aviator, entrepreneur, former Formula One (F1) racing driver and three-time F1 World Champion. He has founded and run two airlines and was manager of the Jaguar Formula One racing team for two years.

Born in Vienna, Austria, to a wealthy family, he became a racing driver despite his family's disapproval. After starting out with a Mini, Lauda moved on into Formula Vee, as was normal in Central Europe, but rapidly moved up to drive in private Porsche and Chevron sports cars. His career seemed to be going nowhere in particular until he took out a large bank loan to buy his way into the BRM team in 1973. Lauda was instantly quick but the team was in decline; his big break came when his BRM team-mate Clay Regazzoni rejoined Ferrari in 1974 and team owner Enzo Ferrari asked him what he thought of Lauda. Regazzoni spoke favourably of Lauda, so Ferrari promptly went and signed him, paying Niki enough to clear his debts.

After an unsuccessful start to the 1970s culminating in a disastrous start to the 1973 season, Ferrari regrouped completely under Luca Montezemolo and were resurgent in 1974. The team's faith in the little-known Lauda was quickly rewarded by a second-place finish in his début race for the team, the season-opening Argentine Grand Prix. His first Grand Prix (GP) victory – and the first for Ferrari since 1972 – followed only three races later in Spain. Although Lauda became the season's pacesetter, achieving six consecutive pole positions, a mixture of inexperience and mechanical unreliability meant Lauda won only one more race that year, the Dutch GP. He finished fourth in the Drivers' Championship and demonstrated immense commitment to testing and improving the car.

The 1975 F1 season started slowly for Lauda, but after nothing better than a fifth-place finish in the first four races he then won four out of the next five races in the new Ferrari 312T. His first World Championship was confirmed with a fifth win at the last race of the year, the United States GP.

Unlike 1975, Lauda dominated the start of the 1976 F1 season, winning four of the first six races and finishing second in the other two. By the time of his fifth win of the year at the British GP, he had more than double the points of his closest challenger Jody Scheckter and a second consecutive World Championship appeared a formality. It would be a feat not achieved since Jack Brabham's victories in 1959 and 1960. He also looked set to win the most races in a season, a record held by the late Jim Clark since 1963.

The turning point in his life was the second lap at the German GP at the long Nürburgring circuit. Lauda's car swerved off the track, due to a suspected rear suspension failure, hit an embankment and rolled back into the path of Brett Lunger's Surtees-Ford car. Lauda's car burst into flames, but, unlike Lunger, he was trapped in the wreckage. Drivers Arturo Merzario, Guy Edwards and Harald Ertl arrived at the scene a few moments later, but before they and Lunger were able to pull Lauda from his car, he suffered severe burns to his head and inhaled hot toxic gases that damaged his lungs and blood. Although Lauda was conscious and able to stand immediately after the accident, he later lapsed into a coma and a priest administered the last rites.

Lauda suffered extensive scarring from the burns, which became possibly his most famous attribute in the eyes of the public. He only had enough reconstructive surgery to get his eyelids to work properly, but never felt a need to do any more. Since the accident he is almost never seen in public without a red cap to cover the scars on his head.

Lauda returned to race only six weeks (two races) later, finishing fourth in the Italian GP.

Niki und NIKI 

Lauda had founded a charter airline and returned to Austria to run the company full-time.

Needing money to shore up his new business, in 1982 Lauda returned to racing, feeling that he still had a career in Formula One. Lauda won a third world championship in 1984 by one-half point over teammate Alain Prost. His Austrian Grand Prix victory that year is the most recent time an Austrian has won his home Grand Prix. 
 

Lauda returned to running his airline, Lauda Air. on his second Formula One retirement in 1985. During his time as airline manager, he was appointed consultant at Ferrari as part of an effort by Montezelo to rejuvinate the team. Ousted by boardroom politics after a sale to majority partner Austrian Airlines in 1999, he managed the Jaguar Formula One racing team from 2001 to 2002. In late 2003, he started a new airline, Niki. Lauda holds a commercial pilot's license and from time to time acts as a captain on the flights of his airline.

He was inducted into the International Motorsports Hall of Fame in 1993. Since 1996 his comments on Formula One are widely quoted in the motorsport press, and he provides commentary for Austrian and German television coverage RTL. As a driver, Lauda was renowned for his clear-headed approach to driving, minimising risk whilst maximising results, and ruthless self-interest. Lauda is considered one of the most accomplished test drivers in the sport, often working long hours refining his car's performance.

Source:
http://en.wikipedia.org/wiki/Niki_Lauda